Case study | Advertising : Acquire

Acquire is an award-winning leader in the field of programmatic advertising. The business was growing fast and needed a financial partner to ensure decisions made around the board table made commercial sense.

When Balanced first met the team at Acquire, they were struggling to understand their financial results. Their accounts weren’t trustworthy – results swung significantly from month to month and they couldn’t understand why. They also didn’t have anyone at the management table who could look at a business idea, ask, ‘does this make sense financially?’ and work out whether it was a go from a feasibility standpoint. A set of challenges right up the Balanced alley, we jumped straight in.

The Balanced team has been fantastic! We have had a solid relationship for three years now and they are an invaluable part of our external resource. Our bookkeeping, reporting and end of month processes have been totally streamlined. Their financial expertise and ability to see the big picture has helped shape our direction. We regularly use them to bounce off ideas and refine our decisions.

Chris Schultz,

CEO,
Acquire

Early on we created efficient and thorough financial processes that allow the Acquire team to understand and trust their results and make informed decisions, fast. We implemented monthly rolling forecasts – projected revenue, costs and cash flow – showing us what future results would be and where we needed to focus our efforts to improve them.

Our partnership with Acquire now replicates the in-house finance team that larger businesses have – bookkeeper, accountant and commercial manager – where you get the depth of skills, expertise and accountability that you’d expect from full-time employees, without the overheads, staff management and time investment.

The Acquire team now has accurate, up-to-date results and solid forecasts to base decisions off, a proactive commercial lead that brings commercial rigour to the table, and complete peace of mind that their finance function is humming.

We provide the following services to Acquire:

Commercial Strategy

Budgeting

Tax Compliance

Cashflow Management

Pricing & Margin Strategy

Forecasting

Xero Reconciliation

Cost Management

Profitability Analysis

Monthly Reporting

Payment Processing

Systems Enhancements

To find out more about our services and how we can support
your business, see our services page or contact us.

The full story...

The process enhancements we implemented for Acquire enable us to catch potential issues before they become problems, make it clear when we are veering off track against targets, which investments make sense at any given moment in time and when structure and operational changes are required.

We’re engaged with the Acquire team on a daily basis. From finance to sales to operations, we discuss all aspects of the business and know exactly what’s going on. We may be off-site, but we’re a connected, committed part of the team.

Three years down the track, our partnership with Acquire is still going strong. So much so that we now also look after their sister company, Spawn.

“We’re stoked to be able to give another great Kiwi business all the benefits of a corporate-sized finance function at a SME-sized price.”