Led by Wellington entrepreneur Rebecca Cass, development of the world’s first effervescent kombucha tablets got Qula fizzing early on. Their biggest challenge up front? How to scale the business quickly to support their ambitious launch and growth plans.
Balanced was engaged by Qula to provide robust commercial and operational support in the lead up to their U.S. launch. Strong financial modelling and cashflow management, a healthy amount of empathy and a solid ‘number 8 wire’ attitude combatted common new-product issues like delays to market and cost overruns.
More recently, Balanced proactive focus on margins analysis means that Qula now makes more from every effervescent tablet sold. Thorough margin calculations have driven better performing product bundles across the differing routes to market.
With a finance partner on board managing their full finance function – commercial strategy, tax compliance, accounting, forecasting and bookkeeping – Qula owners are able to focus on their zones of genius (marketing and product development). And genius they are. Despite their public launch coinciding with the onset of Covid-19, Qula continue to smash targets left, right and centre.